Haesung Bong is a native of Seoul, South Korea and moved to Europe upon graduating from Kookmin University; where he studied at La Cambre in Brussels, Central Saint Martins in London, and Esmod in Paris with all-expenses-paid scholarships from winning the top prize for fashion competitions such as AOF International Competition, Kolon Fashion Awards, and Korea Fashion Design Awards.

Since being selected as a top 10 finalist for the Mango Fashion Awards in 2012, he attained his master's degree in Fashion Design from ArtEZ University of the Arts in Arnhem, in The Netherlands and also started his womenswear fashion label, HAESUNG BONG.

His collections were featured on runways around the world in Paris, London, Barcelona, Brussels, Amsterdam, Arnhem, Venezia, San Francisco, Singapore, Bangkok, and Seoul.

The tone of voice for his collection is filled with serenity, isolation, and the internalization of human feelings.

His designs exhibit visualized concepts, artisanal textiles, and structural silhouettes.


ArtEZ Hogeschool voor de Kunsten | Master of Arts (MA), Fashion Design
ArtEZ Scholarship, The Netherlands Government

ESMOD Paris | Master of Arts (MA), Créateur Couture
Scholarship, Ministry of Knowledge Economy of Korea Government

Kookmin University | Bachelor of Arts (BA), Fashion Design

Short-term studies with the scholarship at

Central Saint Martins College of Art & Design | Womenswear
Scholarship, FnC Kolon Co.,

Ecole Nationale Superieure des Arts Visuels de ‘La Cambre’–Mode[s]
Scholarship, Arts of Fashion Foundation

Work Experience

2015 Creative Guest Designer | Arts of Fashion Foundation
| Musée Les Arts Décoratifs, Paris
International Fashion Master Class, Art Direction, Theme: Varengeville
In collaboration with Maison Lognon and Maison Lesage
- Les Metiers d’Arts Chanel

2014 In collaboration with Woolmark Company

2013 In collaboration with Ministry of Culture of Thailand Government
for Renovation of Thai textile

Honors & Awards

2012 Mango Fashion Awards 4th edition | 10 finalists

Under the presidency of Carolina Herrera
Jury Members including
Isak Andic, Founder and largest shareholder, Mango
Kate Moss

2010 Korea Fashion Design Awards 28th edition | Grand Prix
Korea Presidential Accolade

Held by Ministry of Trade, Industry and Energy
Under the superintendence of Korea Fashion Association
Under the auspices of Korea Fashion of Textile Industries

2009 Kolon Fashion Award 3rd edition | Grand Prix

In collaboration with Central Saint Martins College of Art and Design, London

Jury Members including
Christopher New, Head of BA Fashion Menswear,
Central Saint Martins
Kevin Tallon, Creative Intelligence Manager, The Design Laboratory,
Central Saint Martins

2008 Arts of Fashion Foundation International Competition | Winner
Duperre Award

Jury Members including
Tony Delcampe | Annemie Verbeke – Brussels, Belgium
Laurent Edmond | Maison Martin Margiela – Paris, France
Susanna Lau aka Susie Bubble | Style Bubble – London, United Kingdom
Natalia Brilli | Natalia Brilli – Paris, France
Thierry Rondenet and Herve Yvrenogeau | Own – Brussels, Belgium
Sandra Backlund | Sandra Backlund – Stockholm, Sweden
Ian Hannula | Nice Collective – San Francisco, USA
Cathy Pill | Cathy Pill – Brussels, Belgium
Ben Ospital | Modern Appealing Clothing – San Francisco, USA
Sandrina Fasoli | Sandrina Fasoli – Brussels, Belgium
Ma Ke, Presided over by | Chinese leading contemporary fashion designer from China | Guest to Paris Haute Couture Presentations

2007 JoongAng Design Contest 38th edition | Gold Prize
JoongAng M&B Presidential Prize

Fashion show & Exhibitions

2018 Fashion show | Hold by Fashionclash | Sam Decorfabriek | Maastricht, The Netherlands

2015 Pret-a-Porte show | Paris Fashion Week | Atelier Neerlandais, Paris, France

2014 Exhibition | Hold by Woolmark Company | NRC Handelsblad,
Amsterdam, The Netherlands
Exhibition | London Fashion Week | Sponsored by Dutch Embassy
| The Rag Factory, London, UK

2013 Fashion show | Hold by Thailand Government | Siam Paragon,
Bangkok, Thailand

2012 Pret-a-Porte show | Paris Fashion Week | Salon WHO’S NEXT, Paris, France
Exhibition | Hold by Mango Fashion Awards | Barcelona, Spain

2009 Fashion show | Venezia, Italy
Exhibition | Abbaye de la Cambre, Brussels, Belgium

2008 Fashion show | Museum of Modern Art, SFMOMA, San Francisco, USA

2007 Fashion show | 10 Asian Young Designers | Singapore